Family Law Firm: +863 Calls & 43% CTR Boost with Local SEO
The Results
Delivering real growth in local engagement and lead generation:
- Local Keywords Ranking: 825
- Business Interactions: 3,297
- Business Calls: 863
- GMB Clicks: 1,882
Project Overview
A California-based family law firm approached me to increase their visibility and generate more client inquiries in an ultra-competitive legal market. They needed help optimizing their two Google My Business (GMB) profiles and improving local keyword rankings to drive phone calls and consultations.
I created and executed a strategic Local SEO campaign focused on profile optimization, citation building, local content, and engagement—and the results quickly followed.
The Highlights
Within just a few months, the firm saw measurable success across both locations:
1st Location (Orange County): 2nd Location (San Diego):
The Strategy
1. GMB Optimization
- Updated business categories to reflect family law services accurately
- Added keyword-optimized descriptions, service listings, and FAQs
- Improved profile content with consistent business info (NAP)
2. Weekly Google Posts & Conten
- Posted updates on legal services, FAQs, and case wins
- Uploaded branded photos and team videos to increase engagement
- Responded to all reviews to build trust and increase activity
3. Local Citations & Directory Listings
- Submitted to 50+ niche and local directories
- Cleaned up existing citations for accuracy and consistency
- Ensured NAP consistency across all platforms
4. Local Keyword Targeting
- Targeted high-intent phrases like “[City] family lawyer,” “divorce attorney near me,” etc.
- Improved visibility for search terms that triggered high-converting actions
- Tracked and refined keyword strategy monthly
5. Monitoring & Reporting
- Tracked performance using GMB Insights and Google Analytics
- Provided easy-to-understand monthly reports covering rankings, calls, and engagement
The Outcome
Both GMB listings now rank in the top 3 local pack results for major keywords. Phone inquiries have surged, and the firm’s online reputation has improved dramatically. The Local SEO campaign turned their GMB profiles into high-converting lead magnets.